Ben & Jerry's Global Media Manager
Join The Magnum Ice Cream Company!
Job Title: Ben & Jerry’s Global Media Manager
Scope: Global
Location: Vermont
Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided.
About Ben & Jerry’s
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of The Magnum Ice Cream Company (TMICC), formerly Unilever, with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand. Ben & Jerry’s is one of TMICC’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world.
Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.
Ben & Jerry’s 3-Part Mission:
Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice
Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions
Economic mission: We operate our Company for sustainable, Profitable financial growth
About The Magnum Ice Cream Company
The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
JOB PURPOSE
The goal of the Ben & Jerry’s Global Media Manager is to collaborate with Ben & Jerry’s global marketing team members to develop industry leading media strategies and executional frameworks to guide regional and local media campaigns, tactics & optimizations across all channels to drive increased sales, activism and brand equity. As a key member of the Ben & Jerry’s Global Integrated Marketing team, the Global Media Manager works closely with our Digital Marketing, Consumer Insights, agency partners, and regional/local marketing teams to ensure campaigns are audience-led, aligned to business and mission KPIs, and are executed using company best practices.
KEY RESPONSIBILITIES
What You’ll be Doing:
In partnership with Ben & Jerry’s Head of Global Digital Marketing and Head of Global Integrated Marketing, develop both the near and long-term global media strategy, including best practices and channel guidance.
Lead annual global media planning, partnering with regional and local brand teams to ensure media strategies are fully integrated into brand, innovation, and campaign plans.
Champion a digital-first media approach to guide where the brand invests, how we measure, and what we scale across global markets.
Serve as the global media expert, advising on channels, platforms, partner capabilities, and investment decisions across markets.
Partner with Ben & Jerry’s Marketing and Technology Manager to drive adoption and maintenance of advertising technologies that enable our media buying and optimization practices.
Guide ongoing optimization of local media campaigns across social, online video, search, and programming in partnership with media agencies.
Set expectations for media agency performance including ways of working, channel strategy, KPIs, performance tracking and optimization approaches.
Develop an annual media learning agenda, benchmarking performance, identifying test-and-learn opportunities, demonstrating expertise on industry innovation.
WHAT YOU NEED TO SUCCEED
Skills, Experiences & Qualifications:
5+ years of digital marketing and media experience in a fast-paced environment, preferably within a CPG business, national brand(s), and/or agency.
Bachelor’s degree in relevant subject or the equivalent combination of education and experience.
Deep expertise in brand strategy and multi-channel execution (paid and owned) including social, e-commerce, influencer, and retail marketing.
Proven ability to build brand awareness and drive consumer action.
Strong analytical skills with experience using data tools to inform decisions, optimize performance, and align with overall strategy.
Skilled at budget management with a focus on budget allocation and optimization.
Handson experience developing, executing, and optimizing auctionbased digital media campaigns.
Experience selling in digital/media strategies and programming to multiple stakeholders and influence decision-making.
Strong relationshipbuilder with the ability to collaborate across diverse teams and external partners through direct and positive communications.
Experience managing agencies and vendors.
Exceptional presentation and communication skills (written and verbal) with the ability to communicate across all levels of the organization.
TOTAL REWARDS
Pay: The pay range for this position is $103,000 to $154,400. The Magnum Ice Cream Company takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: The Magnum Ice Cream Company employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
#TMICC
#TMICC
ABOUT THE MAGNUM ICE CREAM COMPANY:
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :
· We are all about growth
· We operate with speed and simplicity
· We win together with fun
· We boldly innovate to disrupt our industry
· We care and challenge
· We are experts in the Ice Cream Category
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
The Magnum Ice Cream Company is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact your recruiter. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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