VP Channel Marketing

Job Description:

The VP, eCommerce & Omnichannel Growth is a strategic and transformational leader responsible for establishing the eCommerce business as a core commercial growth engine for Milwaukee Tool.

This leader will elevate the strategic and business importance of third-party ecommerce across the organization—driving internal alignment, investment, and accountability. Operating with a GM mindset, the role owns profitable growth across retailer.com, distributor.com, and retail media ecosystems, including key partners such as The Home Depot.

The VP will be responsible for building the right team, operating model, and business processes required to scale, while defining and governing a disciplined investment strategy that links spend to measurable growth and profitability outcomes. This includes establishing clear decision rights, performance frameworks, and cross-functional ways of working that best enable the organization to execute as a ONE TEAM.

You’ll also be DISRUPTIVE through these duties and responsibilities:

• Establish eCommerce as a strategic, P&L-driven commercial channel

• Define the enterprise vision, roadmap, operating model and strategy for eCommerce and omnichannel growth over the next 3–5 years

• Act as a senior cross-functional advisor to other vice presidents and executive leaders on omnichannel strategy, organization design, and future commerce priorities

• Provide deep expertise in retailer and distributor ecommerce/omnichannel platforms (e.g., Home Depot), including how search, assortment, content, pricing, and fulfillment drivers influence performance, and translate those insights into strategies that drive preference and disproportionate growth for Milwaukee Tool

• Act as a change agent, leading cross-functional transformation to modernize how Milwaukee Tool competes in a digital-first marketplace and ecosystem

• Design the future-state organizational architecture, including roles, responsibilities, decision rights, governance forums, and shared KPI frameworks, with a mindset of the optimal structure for the organization, not to simply increase span of control

• Formalize, actively manage and enforce programs and cadence necessary to drive program compliance for IMAP and Authorized Seller programs

• Own digital shelf performance across retailer.com and distributor.com platforms, including search visibility, content effectiveness, and conversion

• Partner with Brand & Digital Product teams to establish a full-funnel commerce media approach spanning online, in-store, creator/influencer, and closed-loop measurement opportunities, including Home Depot Orange Apron Media, Ace RedVest Media, and future distributor-led media program

What TOOLS you’ll bring with you:

• Bachelor’s degree required, MBA or advanced degree preferred

• 10+ years of progressive leadership experience in eCommerce, omnichannel commerce, digital sales, or commercial growth roles

• Direct experience working with large omnichannel retail partners and/or distributors, with Home Depot or similar partners strongly preferred

• Experience within consumer durables, tools, hardware, industrial, or comparable physical product categories preferred

• Senior commercial leader with a demonstrated ability to own and drive P&L‑based growth through eCommerce and omnichannel channels

• Deep experience across retailer.com, distributor.com, and retail media ecosystems, with a strong understanding of how these platforms drive commercial results

• Proven expertise in digital shelf performance, including search, content, assortment, pricing, fulfillment, and conversion drivers

• Track record of developing and executing multi‑year enterprise strategies that deliver profitable growth at scale

• Experience serving as a cross‑functional leader and advisor to executive stakeholders on omnichannel strategy, organization design, and future commerce priorities

• Strong change leadership capabilities, with experience modernizing operating models, governance, and ways of working in complex, matrixed organizations

• Strong financial acumen with the ability to align investment decisions to measurable business performance and ROI

• Proven experience building, developing, and leading high‑performing teams and leaders

• Experience partnering with Brand and Digital teams to execute full‑funnel commerce and retail media strategies, including closed‑loop measurement

We provide these great perks and benefits:

• Robust health, dental and vision insurance plans.

• Generous 401 (K) savings plan.

• Education assistance.

• On-site wellness, fitness center, food, and coffee service.

• And many more, check out our benefits site HERE.

Milwaukee Tool is an equal opportunity employer.