Marketing Manager, Employer Activation (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

We are hiring an Employer Activation Marketing Manager to drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners. In this role, you will lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing. By automating workflows with AI and MarTech tools and developing scalable playbooks, you will serve as a force multiplier for our team’s capacity.

You will maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality. Acting as a cross-functional bridge for the Commercial and Sales teams, you will align marketing efforts with partner requirements and use performance data to continuously optimize the activation roadmap and close funnel gaps.

Required Qualifications

• 5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations

• Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)

• Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders

• Experience in B2B marketing or account management, preferably with enterprise clients

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Hands-on experience with marketing automation tools (e.g., HubSpot)

• Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations

• Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation

• Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.