Customer Marketing Director, Regional

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

The Customer Marketing Director, Regional leads the strategic vision for account and access marketing, focusing on influencing key decision-makers at national and regional health systems to drive revenue and optimize patient access. By leveraging deep customer insights and portfolio expertise, this leader shapes customer beliefs through both branded and above-brand messaging delivered via sophisticated omnichannel strategies. Working in close collaboration with account management teams, the Marketing Director is responsible for the end-to-end process of developing account strategies, creating high-impact content, and executing integrated marketing efforts to penetrate key regions and healthcare segments.

Key Job Responsibilities 

•  Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed.

• May be the subject matter expert for the Squad on a specific marketing capability (e.g. access marketing, interactive multichannel marketing, patient marketing)

• May serve as a critical member of the Executive/Senior Marketing Director's Leadership team

• May serve as critical member of the Ecosystem, National Teams, and/or Regional VP's Leadership teams

• Coaches and advises marketers on subject matter expertise to grow expertise across teams

• Partners with CE Account Teams to develop and execute marketing plans across focus accounts and payers. 

• Execute on portfolio marketing and customer collaboration opportunities in local ecosystems in concert with our largest, most influential payers, health systems and organized provider entities 

• Directly engage with customers face to face with CE Account teams in order to help deliver the portfolio story, and/or uncover areas of mutual interest. 

• Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes

• Coaches and advises marketers on the responsibilities below.

• Collaborates with Executive/Senior Marketing Director and Account and Access and Squad marketing teams to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals

• Analyzes and assesses customer insights including customer journeys, personas, and other data to extrapolate meaning and opportunities that drive the product's value proposition and to inform the optimal integrated customer experience 

• Leverages expertise to translate high-level brand strategy into the development and execution of the AAM and Priority Squad marketing campaigns to influence decision makers at priority national accounts and vertically integrated customers

• Identifies and works regularly with both key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A→B behavior shifts, and critical KPIs

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels to deliver omnichannel engagement for external customer types (e.g. patients, providers, organized customers)

• Prioritizes and creates non-personal (i.e. digital) messages and resources that are coordinated with and complements personal promotion content.

• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics 

• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers) 

• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes 

• Leads fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise. May also lead a Community of Practice for their subject matter expertise

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
   

Demonstrates Advanced Proficiency within the following Key Competencies

Marketing Directors are expected to consistently perform at the Advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills).
 

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Minimum Candidate Qualifications & Experience

• Bachelor's degree 

• 8 years minimum work experience, with 6 years working in a marketing role or,  an Advanced Degree with 6 years of working experience with 5 years in a marketing role may be considered

Additional Desired Candidate Qualifications & Experience

• MBA or other related graduate level degree preferred 

• Marketing experience in relevant industries

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

• Experience in government and payer policy related work and the ability to translate this into implications for vertically integrated customers

• Experience in data and analytics, with particular understanding of how data and AI advancements will impact patient access and portfolio revenue

• Customer facing experience and the proven ability to build relationships with account decision makers to advance marketing strategies

• In depth knowledge of national accounts, account structures and influencers, and demonstrated expertise in building and maintaining customer relationships 

Location

• This role is located in South San Francisco and requires an on campus and customer facing presence.

• No relocation benefits are available for this job posting.

• Up to 50% travel includes strategic account planning, regular core team engagements, and priority customer interactions.

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them

• Follow the science: I seek answers through experiments, data and debate, and act on facts

• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

• Think long term: I choose actions today that benefit future generations

The expected salary range for this position based on the primary location in California is $189,600 - $352,200.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.