Head of Creative
Skills
- Proven creative leadership in performance-driven environments
- Deep understanding of how creative affects CPA, ROAS, LTV and incrementality
- Experience building scalable, modular production systems
- Strong data fluency: translating analytics and testing into creative decisions
- Familiarity with AI-assisted creative tools, DCO, and automation workflows
- Operational rigor in budgeting, pricing, and margin management
- Executive communication and client-facing experience
Responsibilities
- Own global creative strategy across paid social, YouTube, display, CTV, retail media, and emerging channels.
- Translate performance insights into actionable creative direction in partnership with Paid Media and Data teams.
- Define and enforce creative testing frameworks, iteration cadence, and channel-specific best practices.
- Design and scale modular creative systems for high-volume production while preserving quality and brand storytelling.
- Lead Creative R&D including AI-driven creative, automation, and emerging formats.
- Build, coach, and structure a high-performing creative team with clear leveling and career paths.
- Own creative profitability, resourcing efficiency, pricing, and contribution margin.
- Establish KPIs, dashboards, and reporting to measure creative impact and operational efficiency.
Education
- Bachelor's degree or equivalent experience in marketing, design, communications, or related field preferred
- Continued professional development in creative leadership, performance marketing, or data-driven advertising is advantageous
Benefits
- 100% remote-first with in-office or hybrid options for those eligible
- Competitive salary with performance-based bonus
- Health, dental, and vision benefits
- 401(k) retirement plan
- Generous paid time off and parental leave
- Professional development and learning opportunities
- Inclusive, people-first culture emphasizing diversity and career growth
Average salary estimate
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