Social Media Specialist & Creative Writer
Who We Are
At Pennant, our culture is our competitive advantage. We are a collection of independent, locally led healthcare companies united by a shared purpose and the CAPLICO values—Celebration, Accountability, Passion, Love, Intelligence, Customer Second, and Ownership. We believe great results come from empowered leaders, strong relationships, and people who take ownership of their work.
What You’ll Do
Social Media Lead
- Own and lead strategy across LinkedIn, Facebook, Instagram, and YouTube for the Pennant Group.
- Define and evolve Pennant’s brand voice across all channels
- Build and maintain a consistent, high-quality content cadence
- Build content strategies and campaigns to grow audience
Content & Writing
- Serve as a primary writer and storyteller for the brand
- Create compelling posts, scripts, and narratives that reflect Pennant’s mission and culture
- Translate complex ideas into clear, engaging, human-centered content
LinkedIn Influencer Program
- Lead and manage a growing network of 4+ internal influencers
- Develop and execute content strategies for each voice in building authentic/ engaging personalized content
Podcast Growth & Strategy
- Grow and lead out Pennant’s podcast presence partnering with our video production team and podcast hosts to help drive engaging content
- Increase listenership, engagement, and distribution reach
Audience Strategy & Growth
- Define target audiences and refine messaging to reach them effectively
- Identify who we’re trying to connect with—and how to reach them
- Build a sustainable posting cadence
Growth & Performance
- Develop and execute strategies to see a consistent growth pattern
- Track performance metrics and optimize content based on insights
- Experiment with new formats, channels, and growth tactics
Who You Are
- A strong writer with a clear, compelling voice
- Both strategic and hands-on—you can think big and execute daily
- Deep understanding of LinkedIn and thought leadership content
- Experienced in growing social media audiences and engagement
- Passionate about storytelling that drives purpose and connection
- Comfortable leading initiatives and influencing without formal authority
What Success Looks Like
- A clear Pennant voice across all platforms
- A thriving LinkedIn influencer ecosystem
- Consistent, high-quality content cadence
- Significant audience growth
- A growing, engaged podcast audience
- Content that drives both emotional connection and brand credibility
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Type: Full-Time
Location: Hybrid - Eagle, ID
Additional Information
We are committed to providing a competitive Total Rewards Package that meets our employee’s needs.
From a choice of medical, dental and vision plan to retirement savings opportunities through a 401(k), company match and various other features, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and companywide, recognizing people daily through our Moments of Truth Program. In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
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