Director of Demand Generation
Since 2012 Odaseva has helped global enterprises secure and manage their most valuable asset: data.
The Odaseva Enterprise Data Platform secures and manages Salesforce data, ensuring data resilience, regulatory compliance, and unlocking the value of data. It’s built to solve the complex challenges of large-scale global enterprises.
We’re a fast-growing scale-up with offices in San Francisco, Paris, Sydney, London, Kuala Lumpur, Singapore, and more.
We serve a global customer base including Fortune 500 companies, government organizations, and NGOs supporting more than 100 million Salesforce users worldwide.
At Odaseva, our values, Trust, Service, Commitment, Excellence, Kaizen, and One Team, define the environment we foster for our employees to thrive and succeed.
We are looking for a high-impact teammate to oversee Demand Generation and lead our growth engine. This role is designed for a versatile marketing leader who can bridge the gap between creative campaign production and technical execution.
You will handle day-to-day campaigns - everything from crafting campaigns and copy to HubSpot workflows to lead scoring. You must be a technical veteran who is not afraid to get your hands dirty. The ideal candidate has a "full-stack" background, capable of architecting complex digital funnels as well as acting as a day-to-day production manager of our creative agency.
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The "Generalist" Pedigree: Proven track record across multiple disciplines, including Digital Marketing, Content Production, and Campaign Management. You understand how all the "gears" of marketing turn together.
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Growth Strategy: Own the annual and quarterly demand generation plan, working closely with our head of field marketing and events director. Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys.
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Campaign & Content Production: Direct the "production" side of marketing. Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers) and ensure they are deployed effectively across integrated campaigns.
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Operational Leadership: Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce are running smoothly.
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Sales Alignment: Act as a liaison to Sales leadership and represent Demand globally. Work closely with the Director of Rev Ops and our VP Sales Excellence/BDR leader to ensure our AI BDR is on message and working properly within our marketing funnel.
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8–12 years of experience in B2B Demand Generation, with global experience.
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Technical Proficiency: You should be very comfortable across our tech stack.
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The "Hands-On" Mindset: You are a strategic thinker who isn't "above" building a campaign, landing page, or checking a tracking URL to ensure perfection.
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Management Experience: Proven ability to manage agency partners to hit deadlines and KPIs.
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Salesforce and HubSpot
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Multi-touch attribution
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Digital platforms (such as Zoominfo ABM platform), LinkedIn Campaigns
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Webflow
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Figma
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Salesforce Ecosystem
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Pipeline Growth: A measurable increase in Marketing Qualified Leads (MQLs) - but more importantly, pipeline.
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Operational Excellence: Managing our materials creative pipeline and launches of thought leadership pieces that our content team produces!
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The compensation range will be determined as a reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
At Odaseva, we believe in fostering an inclusive, supportive work environment where talented people can innovate and grow. Our culture is built on being smart, humble, hardworking, and above all—collaborative.
Our core values define who we are: Trust, Customer Centricity, Engagement, Excellence, Continuous Innovation, and Teamwork.
Inclusive & Diverse – We champion equality and embrace diversity.
Supportive & Collaborative – A team of smart, kind professionals who uplift each other through teamwork, not competition.
Excellence with a Casual Touch – High professional standards in a relaxed, approachable work culture.
Impact-Driven – A place where you can truly make a difference and advance your career.
Innovators in Data & Cloud – Leading the way in cutting-edge technology and solutions.
Competitive & Rewarding – Offering industry-leading compensation and benefits.
Truly Global – With offices in Paris, San Francisco, Sydney, and London, and a worldwide presence.
Flexible Work Environment – We support a hybrid, flexible office culture.
At Odaseva, we are an Equal Employment Opportunity (EEO) employer. We consider all applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
If this sounds like the right place for you, we encourage you to apply!
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At enterprise scale, Salesforce data is different. Data volumes are large. Data models are more sophisticated. Integrations, regulations, and business processes are much more intricate. All this complexity dramatically increases the risks to your ...
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