Product Marketing Lead
Skills
- End-to-end product marketing & GTM strategy
- Positioning, segmentation, and messaging expertise
- Launch planning and execution
- Lifecycle marketing and channel program design
- Experiment design (A/B, multivariate) and performance analysis
- Comfort with dashboards and light analytics
- Strong written communication and storytelling
- Hands-on use of AI tools for research, writing, and workflow automation
Responsibilities
- Own US product marketing outcomes (awareness, engagement, adoption) and define measurable success metrics
- Develop positioning, segmentation, and GTM strategy that translate company strategy into clear market choices
- Lead end-to-end messaging and launch execution for major products and features
- Translate product stories into high-impact web, landing, and in-product experiences with Growth and Design
- Design and run channel, acquisition, and lifecycle programs across in-app, email, push, SMS and other channels
- Design experiments (A/B, multivariate, holdouts) and own performance analysis and read-outs
- Act as cross-functional connector across Product, Growth, Analytics, Legal/Compliance, and Ops
- Build playbooks, toolkits, and executive-ready narratives to scale consistent storytelling
Education
- Bachelor’s degree or equivalent experience in related field
- Advanced degree (MBA or related) preferred but not required
Benefits
- Equity opportunity
- Medical, dental, and vision insurance
- Life insurance and AD&D
- Extended maternity and paternity leave
- Learning platform (Nucleo) and language program (NuLanguage)
- Mental health and wellness assistance (NuCare)
- 401(k) and saving plans (HSA/FSA)
- Work-from-home allowance
- Relocation assistance (if applicable)
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Support Universal Pictures' publicity team in New York by contributing to press preparation, media research, and coverage tracking during a paid academic-year internship.
Lead Formance's demand generation engine to scale inbound SQLs through paid, AEO/SEO, ABM, and experimentation at a fast-growing fintech startup.
Lead a $15M paid media practice remotely, driving commercial outcomes, client retention, and cross-disciplinary quality across Paid Media, Programmatic, and Creative.
Lead Docebo’s global brand experience and events strategy to create premium attendee journeys that deliver measurable pipeline and brand impact.
Lead and scale Hims & Hers' paid social program to drive efficient, full-funnel growth across a nine-figure budget using measurement-driven strategy, creative leadership, and AI-enabled execution.
Nielsen is hiring a Director of Product Marketing to own global GTM strategy and technical-to-commercial storytelling for its analytics portfolio, enabling Sales and Product teams to win enterprise business.
Lead and scale Maxima’s content engine—strategy, writing, SEO, and AI-native execution—to build trust with senior accounting leaders and drive pipeline for an early-stage AI-for-accounting startup.
Truemed is hiring an Affiliate Marketing Manager to build and operate a consolidated, revenue-driving affiliate program across multiple partner networks for leading health and wellness merchants.
Lead Jerry.ai’s voice as a Senior Copywriter, transforming transactional communications into relationship-driven, emotionally resonant messaging across email, SMS, in-app, and community channels.
Lead global brand and product strategy for Bovaer while building B2B sustainability marketing that connects producers to food companies and drives adoption of next‑gen livestock sustainability solutions.
TENEX.ai seeks a Senior Product Marketing Manager to lead GTM strategy, messaging, and content for its AI-driven MDR solutions while partnering closely with product, sales, and marketing.
Lead enterprise and digital-native customer storytelling at OpenAI by developing case studies, multimedia assets, and co-marketing content that communicate technical depth and business value.
Directive is hiring a Paid Media Manager to lead paid search and social strategies for enterprise B2B SaaS clients in a remote-first role.
Fight complexity of the financial system to empower the people.
1 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
