Senior Manager, Brand Media, Influencers and Partnerships
Skills
- Expertise in brand-oriented paid media across digital, paid social, CTV/TV, and OOH
- Proven experience managing eight-figure media budgets
- Strong understanding of marketing measurement methodologies (MMM, attribution, lift testing)
- Experience procuring, negotiating, and managing influencer partnerships and talent deals
- Track record of identifying and managing strategic brand partnerships and licensing deals
- Excellent cross-functional communication and stakeholder management
- Ability to work in a fast-paced, high-intensity environment and execute tactically
Responsibilities
- Develop and optimize paid media programs across digital, paid social, CTV/TV, OOH, and emerging channels to build awareness and consideration.
- Partner closely with Creative to ensure strong channel/message fit and translate brand ideas into effective media executions.
- Lead and steward the media agency relationship as an integrated partner, balancing inspiration with accountability.
- Identify, source, negotiate, and manage influencer partnerships with agency/platform support and track performance.
- Identify and manage brand partnership opportunities, working with Biz Dev to structure mutually beneficial deals and licensing collaborations.
- Collaborate with Analytics and Performance Media to measure impact across the funnel using MMM, attribution, matched market tests, and lift studies.
- Manage large-scale media budgets and ensure efficient allocation across demand-creation channels.
- Operate as a strategic and tactical leader, willing to roll up sleeves to execute campaigns and troubleshoot performance.
Education
- Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance (100% paid for employees)
- 401(k) with company match
- Mental Wellness Program & Employee Assistance Program (EAP)
- Flexible PTO and 13 company-wide days off
- Winter and Summer weeklong synchronized company shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for remote work
- Free Life360 Platinum Membership and free Tile products
- Equity as part of compensation package
Average salary estimate
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