Sr. Director / Director, Product Marketing – Health Systems

About Us

Hippocratic AI is the leading generative AI company in healthcare. We have the only system that can have safe, autonomous, clinical conversations with patients. We have trained our own LLMs as part of our Polaris constellation, resulting in a system with over 99.9% accuracy.

Why Join Our Team

Reinvent healthcare with AI that puts safety first. We’re building the world’s first healthcare‑only, safety‑focused LLM — a breakthrough platform designed to transform patient outcomes at a global scale. This is category creation.

Work with the people shaping the future. Hippocratic AI was co‑founded by CEO Munjal Shah and a team of physicians, hospital leaders, AI pioneers, and researchers from institutions like El Camino Health, Johns Hopkins, Washington University in St. Louis, Stanford, Google, Meta, Microsoft, and NVIDIA.

Backed by the world’s leading healthcare and AI investors. We recently raised a $126M Series C at a $3.5B valuation, led by Avenir Growth, bringing total funding to $404M with participation from CapitalG, General Catalyst, a16z, Kleiner Perkins, Premji Invest, UHS, Cincinnati Children’s, WellSpan Health, John Doerr, Rick Klausner, and others.

Build alongside the best in healthcare and AI. Join experts who’ve spent their careers improving care, advancing science, and building world‑changing technologies — ensuring our platform is powerful, trusted, and truly transformative.

Location Requirement

We believe the best ideas happen together. To support fast collaboration and a strong team culture, this role is expected to be in our Palo Alto office five days a week, unless otherwise specified.

About the Role

Reporting to the CMO, the Product Marketing leader for Provider (Health Systems) will be the senior marketing leader for Hippocratic AI’s largest and highest-priority market. Health systems are the core of our commercial business. This person will own the narrative, the positioning, and the pipeline strategy that connects our clinical AI platform to the operational realities of care delivery organizations.

This is not a generalist marketing leadership role. You will walk into rooms with health system CEOs, CFOs, CMOs, CNOs, and CIOs and hold peer-level conversations about staffing shortages, nursing burnout, revenue cycle pressure, and care management economics. You will translate what Hippocratic AI’s safe, autonomous AI agents can do into the language these buyers care about: measurable ROI, patient throughput, clinical outcomes, and operational efficiency. You will own the value and ROI narrative in-market, ensuring clear messaging of impact, outcomes, and customer success to decision-makers and influencers.

You will work alongside Hollie Vugrinovich (Head of Provider Sales), a central marketing hub (demand gen, thought leadership, clinical content), and clinical teams to build an integrated go-to-market engine for the provider segment. You own pipeline. You own conversion. You own expansion. This is a senior individual contributor role initially, with the expectation that you produce at a high level from day one and build out your team as the segment scales.

This team is built on an agentic-first operating model. We invest in AI infrastructure, tooling, and workflows that let each team member produce output that would traditionally require a much larger team. Our CMO runs his workflow through AI-augmented tools integrated with Slack, Jira, Google Drive, and Gmail. Our marketing ops lead is building agentic tooling that automates production work. For this role, health systems domain depth is the primary filter. But you will be expected to embrace AI tools as part of how this team operates.

We are looking for someone who is open to and excited about AI-augmented workflows: using AI tools for competitive monitoring, first-draft content generation, and market research synthesis. Deep health systems and provider expertise is non-negotiable for this role. AI fluency is tested in our interview process, which includes a practical project.

What You'll Do

• Own the Provider Segment Narrative: Develop and refine messaging and positioning that resonates with health system C-suite buyers across care delivery, nursing operations, revenue cycle, and value-based care use cases. Ensure every piece of content, every pitch, and every campaign tells a consistent, compelling story about how Hippocratic AI solves their most pressing problems.

• Drive Marketing-Sourced Pipeline: Partner with the Director of Demand Generation to design and execute ABM campaigns, event strategy, and targeted outreach that generates qualified pipeline for the provider segment. Own the MQL-to-SAL handoff, conversion metrics, and pipeline velocity. You will carry a number.

• Develop Customer Evidence and ROI Frameworks: Create battlecards, ROI calculators, objection handling frameworks, customer evidence decks, and pitch materials that your sales counterparts actually use in live conversations. Partner closely with Hollie Vugrinovich (Head of Provider Sales) to refine based on what is working in the field.

• Build Sales Enablement That Moves Deals: Partner with customer success and clinical teams to build ROI case studies, outcome data, and customer proof points grounded in real deployment results. Co-own expansion pipeline by identifying cross-sell and upsell opportunities from existing provider accounts.

• Own Competitive Intelligence: Monitor and deconstruct competitor positioning across Epic, Oracle Health, ambient AI companies, and care management platforms. Produce competitive teardowns and battlecards that give the sales team differentiated talk tracks for every major competitor scenario.

• Map the Buyer and the Buying Process: Build and maintain detailed buyer personas for health system decision-makers and influencers. Document the buying committee structure, budget cycles, procurement process, and key objections at each stage.

• Shape Conference and Event Presence: Own HAI’s messaging and presence at HIMSS, ViVE, Becker’s, and other provider-focused events. Develop session abstracts, speaking points, and supporting collateral that positions HAI as the trusted authority in clinical AI safety.

• Own Product Launches for Health Systems: Lead go-to-market planning and execution for new product capabilities targeting health system buyers. Own launch messaging, sales enablement materials, and buyer-facing collateral for CIOs, CMIOs, CNOs, and VP-level operational leaders.

• Partner with Product Management: Serve as the voice of health system buyers into the product roadmap. Share use case definitions, competitive intelligence, and customer advisory input with the Product team. Co-own launch planning while Product owns feature prioritization and technical specs.

• Drive Content Strategy for Provider Audiences: Collaborate with the Director of Thought Leadership & Content and Sr. Director of Clinical Content to build the editorial calendar for provider-focused content: whitepapers, webinars, case studies, clinical evidence summaries, and conference presentations.

• Own Market Intelligence: Conduct provider segment market research including TAM analysis, market trends, regulatory shifts, and buyer sentiment. Feed insights back to product, sales, and executive leadership to inform strategy.

What You Bring

Must Have:

• 10+ years in product marketing, with at least 5 years focused specifically on marketing technology solutions to health systems and care delivery organizations. You have led GTM strategy at the segment or business unit level, not just executed campaigns.

• Deep, firsthand knowledge of health system operations: revenue cycle, clinical workflows, nursing operations, care management, and value-based care models. You have lived in this world, not just studied it.

• Experience marketing to health system C-suite buyers (CEO, CFO, CMO, CNO, CIO, CMIO). You understand who influences, who decides, how budgets work, and how committees are structured. You can hold a peer-level conversation with any of them.

• Proven ability to tie your work to specific pipeline dollars. You have owned a pipeline target and can show marketing-sourced revenue impact with real numbers, not directional claims.

• Experience at a company during a significant growth phase (3-5x revenue or customer scaling) where you played a direct role in building and leading the go-to-market motion for the provider or health system segment.

• Strong competitive positioning instincts. You can tear down any competitor’s messaging in your segment and produce a differentiated counter-narrative quickly.

• Expert-level fluency with AI tools for marketing workflows. Our interview process includes a practical project that tests this directly.

• A bachelor’s degree plus an MBA or advanced degree is required.

• A track record of creating sales enablement that sales teams actually use and that directly influences deal outcomes.

Nice to Have:

• Experience with AI/ML products in healthcare, particularly clinical AI or patient-facing AI applications.

• Familiarity with the provider competitive landscape: Epic, Oracle Health/Cerner, ambient AI companies (Abridge, Suki, Ambience), care management platforms (Innovaccer, Evolent).

• Experience supporting healthcare conferences (HIMSS, ViVE, Becker’s, JP Morgan Healthcare).

• Background at a Series A-D health tech or enterprise SaaS company that scaled from early-stage to growth-stage, ideally in a Sr. Director or VP capacity during that growth.

• Published thought leadership or speaking engagements on health system digital transformation or AI in healthcare.

Why This Role

Healthcare organizations worldwide face a severe and growing staffing crisis. By 2030, 42 U.S. states are expected to face nursing shortages, with significant implications for patient outcomes and provider burnout. Generative AI-powered agents will provide super staffing and healthcare abundance for the first time in history. Hippocratic AI is uniquely positioned to lead this transformation.

You will own the marketing strategy for our largest segment at the most critical moment in the company’s trajectory. Over 50 enterprise partners, including dozens of leading health systems, have already purchased, tested, and deployed our technology across 1,000+ use cases. The next phase is about scaling adoption, deepening penetration, and establishing Hippocratic AI as the definitive platform for safe clinical AI in care delivery.

There is no established playbook for marketing safety-focused clinical AI to health systems. You will write the playbook. You will work directly with physicians, AI researchers, and commercial leaders who are building something that has never existed. And you will do it on a team that is proving a small, agentic-first marketing organization can outperform teams three times its size.

Please be aware of recruitment scams impersonating Hippocratic AI. All recruiting communication will come from @hippocraticai.com email addresses. We will never request payment or sensitive personal information during the hiring process.