Performance Marketing Manager - Salt Lake City

About Flagright:

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

Role overview:

Our Marketing team drives our brand presence across target markets. From customer engagements to integrated campaigns, they champion Flagright’s story, drive pipeline acceleration, and help customers discover our value through strategic, impactful programs.

We are hiring a Performance Marketing Manager in Salt Lake City to own our global paid acquisition strategy. You will build and operate a disciplined paid engine across search, social, and retargeting, optimized for qualified pipeline, not cheap leads.

You will be expected to cut weak spend quickly, double down on what works, and push back on anything that does not drive real pipeline. This role requires strong judgment on where to invest, the discipline to say no to low-quality growth, and a clear focus on revenue impact over activity.

People who thrive at Flagright:

• Have been knocked down before and gotten back up

• Are resourceful—they figure things out with whatever tools are available

• Have strong opinions and can defend them

• Learn fast because they're hungry

• Want to work with no-BS people building something important

People who struggle here:

• Need extensive hand-holding

• View high expectations as “unreasonable”

• Actually prioritize work-life balance

• Can’t handle ambiguity or rejection

• Prefer consistent routine over fast-changing priorities

Key responsibilities:

• Own paid search, paid social, retargeting, review site capture, and landing page testing for high-intent demand and targeted mid-market plays

• Build and manage a disciplined paid engine focused on qualified pipeline, not low-quality form fills

• Support enterprise motion where performance is effective, including retargeting, intent capture, event surround, competitor terms, review platforms, and select account clusters

• Lead conversion optimization across landing pages, forms, offers, and nurture entry points

• Manage media budget allocation, pacing, and performance reporting in partnership with Marketing Ops

• Continuously evaluate performance, cut underperforming spend, and reallocate toward channels driving qualified pipeline

• Partner closely with content to ensure paid programs are supported by strong offers and high-converting destination pages

• Partner with Sales and GTM teams on the definition of quality to ensure channel optimization reflects intended pipeline outcomes

Who we are looking for:

• A B2B performance marketer with experience in long, complex SaaS sales cycles, not just low-consideration lead generation

• Strong judgment in paid search and LinkedIn, with a clear understanding of where each channel drives real impact

• Deep understanding of retargeting, review platforms, and landing page experimentation in an enterprise context

• Commercially sharp, with the ability to prioritize pipeline quality over vanity metrics like CPL

• Comfortable operating with imperfect data while maintaining high standards for measurement and rigor

• Able to think beyond channels, with a strong grasp of funnel dynamics and buying intent

• Collaborative operator who works closely with GTM and Content team, not in silos

• Based in Salt Lake City with right to work in the USA (visa sponsorship not available)

Preferred experience

• Experience supporting both enterprise capture and mid-market demand.

What we offer:

• Product with clear, real-world differentiation

• High-bar environment focused on execution, learning, and continuous improvement

• Get equity from day 1 at a Y Combinator startup

• Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir

• Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture