Product Marketing Manager
About the Role
We're seeking a driven and experienced Product Marketing Manager to join our team in Santa Clara, CA. In this role, you'll work closely with our Product and R&D teams to define product positioning, craft compelling messaging, and lead GTM strategy.
You will own how our products are positioned, communicated, and brought to market, playing a critical role in shaping how Dexmate's technology is understood by customers.
This role sits at the intersection of product, sales, and marketing—translating complex robotics and physical AI technologies into clear, compelling value propositions for enterprise customers.
We're looking for someone with strong product marketing experience who is passionate about robotics and physical AI, and excited to help bring cutting-edge innovation to real-world applications.
What You'll Do
Positioning & Messaging (Core Ownership)
Develop clear, differentiated positioning for Dexmate's products
Translate complex technical capabilities into compelling, customer-facing value propositions
Define the Ideal Customer Profile (ICP) and key use cases across target industries
Go-To-Market (GTM) Strategy
Lead product launches and end-to-end GTM planning
Partner cross-functionally with Product, Sales, and Leadership to ensure alignment
Develop industry-specific messaging tailored to key verticals
Sales Enablement
Create high-impact sales materials that drive deal success, including:
Pitch decks
One-pagers
ROI calculators
Competitive battlecards
Content Strategy (in collaboration with the Content team)
Define and prioritize content needed to support the full customer journey, including:
Case studies
Demo narratives
Technical explainers
Ensure all content aligns with GTM priorities and contributes to pipeline goals
Required Qualifications
4–8+ years of product marketing experience in B2B enterprise software, robotics, AI/ML, developer ecosystems, or hardware–software platforms
Strong technical aptitude, with the ability to understand and communicate complex robotics and AI concepts
Proven ability to translate complex technical concepts into clear, compelling customer-facing messaging
Experience owning or contributing to go-to-market (GTM) strategy and product launches
Excellent cross-functional collaboration skills, with experience partnering closely with Product, Engineering, and Sales teams
Strong communication and storytelling skills, both written and verbal
Self-starter with the ability to thrive in a fast-paced, ambiguous startup environment
Preferred Qualifications
Experience in robotics, automation, or industrial technology
Experience working with highly technical products and engineering teams
Familiarity with long enterprise sales cycles and complex buying processes
Experience developing sales enablement materials and customer-facing content
Average salary estimate
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