Paid Search Coordinator
Skills
- Hands-on paid search experience (Amazon Search preferred; Google Ads/Facebook acceptable)
- Strong Excel/Sheets proficiency (VLOOKUP, pivot tables, concatenation, text-to-columns)
- Understanding of budgeting, bidding, and testing methodologies
- Analytical reporting and performance monitoring skills
- Familiarity with retail search ecosystems and channel-specific nuances
- Strong written and verbal communication skills
Responsibilities
- Execute campaign builds and activation across Amazon Search, Walmart Search, Best Buy Search, and Target Search
- Define campaign methodology: themes, keywords, audiences, parameters, ad copy, and settings
- Monitor campaign performance daily and identify trends and fluctuations
- Create client-facing performance write-ups for Account Manager review
- Implement bidding strategies and bid adjustments (smart vs manual) and manage modifiers
- Develop audience strategies including remarketing and layering
- Collaborate cross-functionally to manage deliverables and ensure client satisfaction
- Draft clear internal and external communications related to campaign performance and changes
Education
- High school diploma or equivalent required
- Bachelor's degree in marketing, business, analytics, or related field preferred but not required
Benefits
- Healthcare, dental, and vision coverage
- 401(k) plan with company matching
- Paid time off and paid company holidays
- Parental leave
- Remote-first work environment
- Inclusive workplace with DEI and accessibility supports
- B Corp-certified purpose-driven company
Average salary estimate
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