VP, Commerce Platforms
Job Description:
Role Overview
As VP, Commerce Platforms, you will provide executive leadership for dentsu’s commerce technology platform strategy, owning how retail media capabilities are designed, scaled, and operationalized across markets. You will shape the automation and integration layer that underpins commerce planning, activation, measurement, and optimization—ensuring technology enables consistent, data‑driven delivery for clients and internal teams.
This role is responsible for translating complex commerce and retail media operations into scalable platform solutions. You will partner closely with Commerce Strategy, Data & Technology, and Engineering leaders to define priorities, align roadmaps, and deliver platform capabilities across ecosystems such as Amazon Ads, Walmart Connect, and other emerging retail media networks. Your success will be measured by adoption, operational impact, and the ability to create platform foundations that scale globally.
Key Responsibilities
Platform Strategy & Vision
- You will define and lead the long‑term strategy and roadmap for dentsu’s internal commerce platforms, ensuring alignment with global commerce and retail media priorities
- You will translate evolving commerce trends—including automation and AI‑enabled capabilities—into platform investments that drive measurable business value
Buy‑Side Retail Media Leadership
- You will serve as a senior subject‑matter expert in buy‑side retail media operations, with deep expertise in the Amazon Ads ecosystem
- You will evaluate commerce execution models to identify where platform capabilities can improve efficiency, insight, and governance
- You will partner with activation and strategy leaders to ensure platforms are built around real operational needs and scalable workflows
Product Governance & Delivery
- You will oversee the end‑to‑end product lifecycle, from concept and prioritization through launch, adoption, and optimization
- You will work closely with commerce technology leadership and engineering partners to ensure platform designs translate into durable, extensible technical solutions
- You will act as the primary executive connector between business stakeholders and technical teams
Data & Platform Integration
- You will guide platform requirements related to:
- Retail media platform integrations
- API‑based data ingestion and orchestration
- Data normalization, reporting, and measurement frameworks
- Integration with internal agency systems and workflows
- You will ensure platform decisions align with broader enterprise architecture, data governance, and security standards
Adoption & Enablement
- You will drive adoption and consistency of commerce platforms across global teams and markets
- You will sponsor enablement efforts, including documentation, training, and change management, to support scalable implementation
Qualifications & Experience
- 8–12 years of experience within retail media, commerce media, ad tech, or marketing technology environments
- 3–4 years of experience leading product strategy or product management initiatives focused on platforms, automation, or transformation
- Strong hands‑on experience with buy‑side retail media ecosystems, particularly Amazon Ads
- Demonstrated ability to partner with engineering, data, and technology leadership teams
- Prior experience within agencies, retail media networks, or commerce technology platforms
Platform & Domain Expertise
- Experience working with platforms such as Amazon Ads, Amazon Marketing Cloud, Walmart Connect, Instacart Ads, Criteo, and emerging commerce ecosystems
- Strong understanding of retail media measurement, attribution, and reporting models
Leadership & Platform Skill Set
- You have led or scaled platform‑based products or internal tools in complex, multi‑stakeholder environments
- You are skilled at translating business and operational complexity into clear platform requirements
- You are comfortable operating within agile, roadmap‑driven product organizations
- You collaborate effectively across global, cross‑functional teams
The annual salary range for this position is $164,450 - $220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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