Retail Visual Experience Manager
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
Backcountry is looking for a Retail Visual Experience Manager who can build the plan and get on the floor to make it real. You'll own the end-to-end visual merchandising program across our store fleet — serving as the connective tissue between Creative, Marketing, and Merchandising teams and the store teams executing the brand every day. If you love the outdoors, sweat the details of a great in-store moment, and get excited about using AI to work smarter and faster, this role was built for you. This position reports to the Sr. Visual Merchandising Manager.
- Lead the retail visual and marketing calendar, aligning with Marketing, Creative, and Product teams around key brand and business priorities — and translate those strategies into clear, actionable visual plans for stores.
- Partner with Creative and Design teams to brief, concept, and review seasonal visual packages and in-store assets that are brand-right, seasonally relevant, and commercially focused.
- Own the concept and content calendar for retail marketing emails, ensuring alignment with floor sets, product priorities, and in-store storytelling.
- Serve as the primary visual merchandising partner to store and field leaders, supporting product placement, shop layouts, and display execution to drive sales and protect brand standards.
- Own and distribute a weekly retail visual newsletter and regular toolkits that guide stores on upcoming floor sets, campaigns, and visual priorities.
- Lead new store openings, remodels, seasonal floor-set prototypes, and store walkthroughs — overseeing all signage, collateral production, and supplies to ensure consistent execution across all locations.
- Manage the visual merchandising budget for signage, fixtures, props, and collateral, recommending solutions that balance brand impact with cost efficiency.
- Use AI content, copy, and image tools (such as Claude, Adobe Firefly, or Canva AI) to accelerate briefing, newsletter creation, visual concepting, and workflow management — and actively identify new tools and workflows to raise team output and share learnings across Creative and Marketing.
- Bachelor's degree in Marketing, Design, Visual Merchandising, or a related field — or an equivalent combination of education and hands-on multi-store retail visual experience.
- Proven track record concepting and executing visually compelling, brand-right displays and in-store experiences that drive sell-through, with prior experience supporting visual merchandising across multiple stores or regions.
- Experience working cross-functionally with Creative, Marketing, and Field teams to bring a visual strategy to life; background in outdoor, action sports, or lifestyle retail preferred.
- Strong command of Adobe Creative Suite; proficiency in Canva, AI design tools, or equivalent platforms is highly valued.
- Comfort using AI writing and productivity tools in daily workflows — you don't need to be a prompt engineer, but you should be curious and willing to experiment.
- Excellent communicator: clear in writing, confident with visual feedback, and effective with both field teams and senior stakeholders.
- Highly organized with the ability to manage multiple projects, timelines, and priorities simultaneously without dropping the details.
- A builder's mindset — you thrive with real ownership, move between big-picture planning and floor-level execution, and embrace technology as a force multiplier, not a threat to craft.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.
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