Senior Partner Product Marketing Manager

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

The Opportunity

Camunda's partner ecosystem is a critical growth lever. As we launch into the agentic AI era, Global System Integrators (GSIs), cloud hyperscalers, Independent Software Vendors (ISVs), resellers, and tech partners are instrumental in taking our platform to enterprise customers at scale. This role is the product marketing engine behind those partnerships.

As the only Partner Product Marketing Manager, you will sit at the intersection of product marketing and alliances. Your job is to translate Camunda's platform capabilities into joint value propositions that resonate with each partner type — and with their customers. You will build the content, narratives, and programs that make Camunda the most compelling orchestration platform in any partner's portfolio.

This is a high-visibility, high-impact role. You will present at partner events, lead joint webinars, and act as a trusted voice to partner marketing and product teams. You will understand what motivates each partner type — their business models, competitive pressures, and go-to-market goals — and build programs that create genuine mutual benefit.

What You'll Do

Joint Value Proposition Development

• Own the development of joint value propositions and solution narratives for Camunda's strategic partner types: GSIs, cloud hyperscalers, ISVs, resellers, and tech partners.

• Translate Camunda's agentic orchestration positioning into compelling partner-specific messaging that speaks to each partner's business priorities and their customers' outcomes.

• Partner with your product marketing colleagues and the Alliances team to ensure joint narratives are grounded in real platform capabilities and differentiated in the market.

• Map Camunda capabilities to partner technology stacks and use cases — identifying where the combined solution is stronger than either platform alone.

Partner Enablement

• Produce high-quality co-branded assets — solution briefs, battle cards, and joint pitch decks — that enable partner sales and pre-sales teams to confidently position and sell Camunda.

• Create a low-touch breadth program utilising Camunda Marketplace, enabling breadth partners to use a self-service library of blueprints and integrations

• Develop and deliver partner-facing enablement: internal webinar/event (SKO) presentations, onboarding content, product overviews, competitive positioning guides, and objection-handling materials

• Explore the expansion of accreditation for partners going beyond “gold to bronze” horizontal accreditation to vertical certification

• Create ROI frameworks and business case templates that help partners articulate the value of Camunda-powered solutions to their customers.

Demand Generation Through Partners

• Design and execute joint marketing programs — co-marketed campaigns, digital activations, and ABM plays — that generate qualified pipeline through partner channels in partnership with the Growth team.

• Plan and deliver joint webinars, virtual events, and conference sessions with partner counterparts; act as a presenter and on-stage spokesperson when required.

• Support partner participation in Camunda-led events (including CamundaCon) and represent Camunda at key partner and industry events.

• Collaborate with agreed partner marketing managers on activity/event/budget topics

• Work with Growth and the ADR teams, along with Alliances and Sales teams, to ensure partner-sourced leads are followed up effectively and progress through the pipeline.

Partner Growth, Relationship Development & Ecosystem Strategy

• Develop “partner first” messaging, including recruitment deck for resellers, system integrators, ISV’s and hyperscalers, tech partners, detailing how they can generate incremental revenue via a partnership with Camunda

• Build trusted relationships with partner marketing, product, and alliance counterparts at GSIs, resellers, hyperscalers, and strategic ISVs.

• Understand each partner's business model, go-to-market motion, and customer base — and use that understanding to prioritise the initiatives that create the most mutual value.

• Act as the voice of the partner ecosystem internally: bring partner feedback, market intelligence, and competitive dynamics into product marketing strategy.

• Identify new co-sell and co-marketing opportunities within the ecosystem and develop business cases for investment.

Performance & Reporting

• Define KPIs for partner marketing programs and track performance rigorously — including partner-sourced pipeline, co-branded asset usage, and event ROI.

• Report on program outcomes to senior marketing and alliances leadership, with clear data-driven recommendations for continuous improvement.

• Manage marketing development fund (MDF) allocation where applicable, ensuring spend delivers measurable return.

What You Bring

Essential experience

• 5+ years in B2B technology marketing, with at least three years focused specifically on partner, channel, or alliance marketing in a SaaS or enterprise software environment.

• Demonstrable experience working with two or more of the following partner types: Global System Integrators (GSIs), cloud hyperscalers, ISVs, and/or resellers.

• Proven track record building joint value propositions and go-to-market narratives with technology or services partners — including taking those narratives to market through content, campaigns, and events.

• Experience presenting and leading sessions at partner events, joint webinars, and/or industry conferences — comfortable as an external-facing spokesperson.

• Deep understanding of partner motivations and business models: how GSIs generate margin on services-led engagements, how hyperscalers drive cloud consumption, how ISVs build integration-led growth, and how resellers generate partner programme revenue.

• Strong content creation skills — you can write a compelling solution brief, sharpen a joint pitch deck, or develop a webinar narrative with minimal direction.

Strong advantage

• Experience in the process orchestration, workflow automation, BPM, or adjacent enterprise software category.

• Familiarity with agentic AI, AI orchestration, or enterprise AI governance — and the ability to translate these concepts for partner and business audiences.

• Experience co-selling or co-marketing through hyperscaler marketplace programmes (AWS Marketplace, Azure Marketplace for example).

• Prior experience in a high-growth scale-up or post-Series C technology company where partner channels are a primary growth lever.

• Understanding of the enterprise buyer journey for complex platform deals involving partners — including how GSIs and SIs influence procurement decisions.

Skills and ways of working

• Exceptional communication and storytelling: you can distill complex technical concepts into clear, motivating narratives for diverse audiences.

• Strong cross-functional collaboration — you operate comfortably across alliances, product, demand gen, field marketing, and sales.

• High commercial awareness: you think in terms of pipeline, revenue impact, and partner ROI — not just marketing outputs.

• Self-directed and organised, with the ability to run multiple partner programs and workstreams simultaneously without losing quality.

• Comfortable with ambiguity and able to move quickly in a fast-growing, fully remote environment.

• Willingness to engage with and use the Camunda platform as part of the role.

Who We Are

Camunda is a fully remote, global company operating across 75+ countries. Our culture is built on autonomy, trust, and a genuine commitment to doing meaningful work.

"Everyone is welcome at Camunda" is not a tagline — it is a lived component of our culture. We strive to create an inclusive environment that empowers our people. We honor diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability, or any other protected characteristics under applicable law.

#LI-SE1 #LI-Remote #USEAST

What We Have to Offer:

Compensation

We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition.

The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth:

• United States: $131,300.00 to $211,600.00

• United Kingdom: £82,400.00 to £135,600.00

• Singapore: S$163,000.00 to S$244,500.00

If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview.

Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP).

Benefits & Perks

We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable.

• Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it.

• In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi.

• Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and our Live Well Lifestyle Spending Account (LSA), a flexible, global benefit that puts you in control of your whole life, not just work, from: staying active, to caring for family, exploring personal passions, meaningful experiences, and investing in your financial wellbeing. The Live Well program launches in 2026 and scales to €1,000 annually from 2027.

• Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant.

• Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide!

”Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people. At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law. We are looking forward to your application!

Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story!

AI Disclaimer: Camunda may use AI tools to aid the screening of applications.