Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Product Manager will be responsible for global strategic and tactical leadership of a key market segment, with downstream marketing ownership as part of the Peripheral Arterial Disease (PAD) team. Prepare three-year strategic plans for a market segment and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment.  Responsibilities may include leading and managing other marketing personnel.

Essential / Key Job Responsibilities:

• Develop and implement strategic and tactical marketing plans.  Responsible for long-term goals and objectives for the market segment.

• Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.

• Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies.  Lead translation of market needs to design features.

• Identify new markets and portfolio expansion and optimization through various methodologies.

• Develop, implement, and manage market segment budget and expense.

• Create new product release plan and documents to include strategy, slides, video, competitive    positioning, pricing, promotion, and delivery.  Develop sales training materials.

• Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.

• Determine product prices that support product line profitability.

• Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.

• Create promotional materials, marketing programs, and sales tools.

• Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.

• Work with professional education and sales training to create key customer visits and labs.  Conduct new product training and sales force training.

• Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.

• Lead directly or indirectly other marketing personnel to achieve product line goals and objectives

Qualifications:

• Bachelor’s degree required

• Minimum 5+ years of business experience in marketing/sales or equivalent role required

• Experience in healthcare or comparable industry required

Preferred Qualifications:

• Development of medical devices from ideation to launch

• Demonstrated ability to build and maintain strong relationships with customers

• Product life cycle management

• Product profitability management

• Forecasting and pricing

• Development of promotional materials

• Creativity

• Strong analytical and technical skills

• Good business judgment and maturity

• Demonstrated leadership, communication, teamwork, and organizational skills

• Ability to think and act strategically

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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