Position & Purpose Summary

The Director, Consumerism is a leader in the Center for Consumerism where we support the development of growth and consumer engagement strategies for health systems and other industry participants.  The Director will lead multiple engagements with clients and oversee a significant research agenda and develop insights with the team to establish a leading point of view on how health systems can drive growth and improve patient/consumer experience. 

This position will be a key manager of the Center for Consumerism operations and resource management to support successful delivery of our work.

So Who is AVIA?

AVIAns – yes, that’s what we call ourselves – are curious people. That’s how we built a wealth of knowledge around digital transformation. We talk to all of our 60+ health systems and hundreds of digital health companies each month and we ask questions. We embed ourselves in the work. We ask more questions. Then we bring all of that intel to our partners to accelerate learning and meaningful action for you. 

Health systems that embrace digital as a key to transform their clinical, operational, and consumer-facing strategies stand to benefit from $400M in annual value versus those who stick with the status quo. 

AVIA advances digital transformation in healthcare through leading market intelligence, performance analytics, and advisory services that accelerate the operational, clinical, and consumer strategies deployed at health systems. With a national network of 60 health systems - comprising 500 hospitals - relationships with thousands of digital health companies, and more than a decade of digital health experience, AVIA de-risks, accelerates, and reduces the cost of digital transformation. 

Our health system membership help the health system leaders manage the steps of a holistic process of digital transformation through: 

• Stakeholder engagement and change readiness 

• Enterprise digital strategies  and a strategic plan 

• Clear governance and operating models 

• An actionable roadmap 

AVIA Marketplace is where health systems select tech. On this platform, health systems can review and shortlist solutions that will help drive their enterprise strategies. Through AVIA Marketplace, we work with digital health companies to ensure they are meeting the needs of, and reaching, health systems that need their solutions. 

We are collaborative. Across AVIA and with our network of health systems, digital health companies, and industry partners, we are constantly connecting people. Want to know another health system leader who recently built a command center? Let us introduce you. Are you wondering how you should be thinking about Virtual Nursing or Generative AI? You aren’t the only one; we built Forums so our health system partners can get the value of the experts and peers in our network. 

We are committed to driving healthcare transformation. With deep experience within health systems and digital health companies, as well as backgrounds in health equity, care transformation, operations, and consumerism, we believe digital as the key enabler to health systems’ success in the future. 

AVIA is committed to infusing Diversity, Equity, Inclusion, and Belonging (DEIB) into our culture and our work. AVIA’s vision is to relentlessly build a more diverse, inclusive, and equitable community leading the country's digital healthcare transformation.

Your Zone of Genius will be…

• Demonstrating thought leadership and subject matter expertise in digital consumerism, consumer access, growth strategies, loyalty programs, virtual health and digital consumer experience

• Creating a compelling point of view and clear direction for AVIA Members and the industry

• Developing a strong internal and external SME network to serve as credible foundation and critical reviewers of AVIA’s work

• Managing the work of the consumerism team including making staffing assignment, managing utilization of resources, project planning, forecasting ot work

• Scoping projects for clients and developing resource plans for project delivery

• Volunteering and engaging your skills across the organization, jumping in and leading projects outside of your formal role to support timely business needs and expand your own skill set 

• Working in ambiguous and fast paced environments 

• Supporting and executing multiple engagements concurrently across several health systems and/or digital solution companies through an organized process leveraging strong analytics and project execution

• Applying broad understanding cultivated through sophisticated project work within healthcare industry and relevant market trends to specific trends and challenges (developing one/multiple “major(s)”) at AVIA

• Managing and executing multiple bodies of work across both your “major” area of expertise and areas aligned to your broader skill set

• Building enduring relationships with Member stakeholders and solution companies

• Participating in business development activities and pitches with prospects to provide subject matter expertise and support in scoping work 

Minimum Qualifications:

• Bachelor’s degree, Master’s preferred, in a discipline related to business and/or healthcare (e.g., MBA, MPH, MHA) from a high-quality program -  focus in areas such as technology or innovation a plus

• 10+ years (total work experience), in positions of increasing responsibility and impact

• 5+ years of experience in consulting (or similar role), including engagement management, managing teams and projects, expertise in resource staffing to project work

• At least 3 years of cumulative experience in digital solutions for healthcare

• You are conversant with broad trends in healthcare consumerism, key use cases for health systems, working knowledge of key digital players in the space.

• Have worked in designing, planning or implementing consumer digital roadmap and solutions such as online scheduling, CRM, health apps, virtual visits, etc.

• You have knowledge of the current healthcare market with direct experience addressing health system challenges, particularly in digital health. Deep working knowledge of fee for service and risk-based business models for health systems

• Experience working in marketing, consumer/patient experience, digital strategy within a health system or consulting firm

• Experience running technology selection process highly preferred

• Experience supporting c-suite executives make decisions and obtain budget and resources

• Experience selling projects and managing a pipeline

• History of conducting deep research and documenting findings, creating insights

• Experience in process improvement

• Stellar analytical and critical thinking skills; you know how to break complex problems down into component parts, prioritize their value, and deliver concise, actionable products

• Demonstrated success managing multiple clients and projects concurrently, being efficient with your time, communicating to matrixed teams, accurately interpreting client’s needs, and supporting re-purposable standard work

• You prioritize action over risk-aversion, MVP over perfection, and results over activity.

• You find ambiguity full of possibilities and it triggers a response to create, solve, own, guide, drive and stretch yourself and others

• You possess excellent written/verbal communication; you are persuasive, motivating, and clear; your active listening skills set you apart

• You have a good attitude and leadership in fast paced and dynamic, client facing environment (e.g. turning around deliverables in short notice, iterating with clients based on feedback from multiple stakeholders etc. )

• You take 100% accountability for your work, behavior, and how you show up to others

• You can travel up to 30%

You're excited about AVIA and this opportunity because…

• You want to make an outsized investment of your time and talent in a growing company, and for that, be paid well, and enjoy great benefits.

• We are different.  We are a successful, well-funded, fast-growing company that still prides itself on our start-up values...like agility and risk-taking and celebrating (big wins, our diversity, and simple pleasures, like National Chocolate Lovers Day).  We have enough infrastructure that every day isn’t a fire drill. 

• We do work that matters—a lot—making exciting things happen in healthcare at a moment when exciting things really need to happen:  creative destruction of failed systems and blossoming of more efficient alternatives that create better experiences and win-for-all outcomes.

• We are each allowed to be—expected to be! —creative daily.  

• You’ve noticed—and appreciate—that we are genuinely committed to our Members and mission.  It’s not just lip service to build a company.

• You think we seem like cool, committed, smart people.  And with all due humility, yes, we really are. Passionate, practical, high-achieving and results-oriented, we also love to laugh, spitball big ideas, celebrate shared success, and share funny, embarrassing stories about our family members. 

We're excited about you because... 

• We are parched for your Zone of Genius at this moment in our growth and development. 

• You have a bias to action, prize results over activity, value speed to market, and strive for efficiency. 

• You thrive in situations with big opportunities and limited direction.  They bring out your best talents to create, solve, own, guide, drive and stretch yourself and others.

• You share our intense curiosity about the impact of technology on our world, and want to bring that lens to bear on making a significant positive difference. Even though your native language is systems and data, you understand that when it comes to health care, behind every trend line and data point is a real person, and n=1.

AVIA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.