Senior Email Strategist (DTC Lifecycle Marketing)
We are a fully remote email marketing agency partnering with fast-growing, household-name eCommerce brands. We’re looking for an exceptional Senior Email Strategist to elevate client performance, deepen strategic impact, and contribute to the next phase of company growth.
This is a high-impact, client-facing role focused on strategy, performance, and retention. You will own lifecycle marketing strategy across multiple brands, working alongside a Project Manager and execution team.
Our Culture
Excellence First
We work with A-players who take pride in their craft and consistently deliver high-quality work.
Culture of HEART
- Honesty
- Excellence
- Attitude
- Results
- Trustworthiness
Ownership & Autonomy
We value self-driven individuals who take responsibility, communicate clearly, and care deeply about their work and clients.
The Role
As the Senior Email Strategist, you will:
- Own strategy development and performance for 5–8 eCommerce clients
- Lead lifecycle marketing initiatives that drive retention, LTV, and revenue growth
- Act as a trusted strategic partner to clients
Key Responsibilities
Strategic Planning & Execution
- Develop high-impact email and lifecycle marketing strategies
- Own segmentation, automation architecture, and campaign planning
- Create content calendars and strategic direction (execution handled by team)
- Lead A/B testing and continuous optimization
- Bring forward innovative, data-backed ideas
Data Analysis & Reporting
- Track performance, revenue attribution, and ROI
- Deliver clear insights and recommendations in weekly/monthly reports
- Identify opportunities to improve retention and lifetime value
Client Relationship Management
- Manage relationships with 5–8 clients
- Lead client calls and communicate performance and strategy
- Act as the primary strategic partner
- Identify upsell opportunities where relevant
Execution Oversight
- Collaborate with designers, copywriters, and implementation teams
- Ensure all deliverables align with strategy and deadlines
- Work with Project Managers to maintain smooth workflows
What Success Looks Like
- Client Retention: <5% churn per quarter
- Client Load: Successfully managing 5–8 accounts
- Performance: Minimum 5x ROI across clients
- Strategic Leadership: Proactive, data-driven recommendations that drive growth
Who You Are
- Expert in eCommerce lifecycle / retention marketing
- Strong strategic thinker with clear communication skills
- Detail-oriented with high quality standards
- Comfortable in a fast-paced, remote agency environment
- Strong client-facing presence and relationship builder
- Creative and analytical in equal measure
- Highly organized and able to manage multiple accounts
- Proven experience in email marketing for eCommerce brands
- Strong knowledge of Klaviyo or similar ESPs
- Deep understanding of deliverability, best practices, and CAN-SPAM
- Experience working in agency or high-growth environments (preferred)
- 4-day work week (Mon–Thurs)
- 20 days PTO
- 100% remote
- Flexible ET/PT-friendly schedules
- Learning stipends for growth
Average salary estimate
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