Assistant Marketing Franchise Specialist

Job Description 

As an Assistant Marketing Specialist supporting our Americas Franchise business, you will play a crucial role in advancing our brands' market presence and driving regional business growth. Your responsibilities will encompass managing marketing activities related to Franchise in the Americas. 

Primary relationships will be with our external franchise partners (such as Grupo Axo), our internal Marketing, Creative, and Business Development teams.  

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Manage franchisee’s marketing activities in the Americas, ensuring brand integrity and consistency across diverse markets. 

• Work with Grupo Axo and any future Franchise partners. 

• Conduct ongoing competitor analysis and tracking. 

• Act as a primary marketing contact for Americas Franchise partners. 

• Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity. 

• Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met. 

• Clearly communicate marketing plans and initiatives to external partners to ensure that they are empowered and equipped to implement (as applicable) into their channels. 

• Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant. 

What Do You Need To Bring? 

• Bachelor's degree in Marketing or equivalent, Fashion, Client Service, or related field or related experience 

• 1+ years of Franchise experience, with evidence of managing brand campaigns  

• Experience working on 360º campaigns across the Americas 

• Strong commercial acumen & Excel skills 

• Experience having worked in a fast paced, multi-channel, retail environment 

• Organization and the ability to work on multiple projects at once 

• Resilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environment 

• Passion for the customer and an innate curiosity 

• Confidence in presenting and speaking to all levels 

• Bilingual preferred (Spanish) 

Our Company  

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks  

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER