Senior SEO Manager
Skills
- Deep technical SEO knowledge (site architecture, crawlability, indexation, metadata, schema).
- Strong content strategy and on-page optimization experience for local/franchise contexts.
- Ability to analyze data from GA4, Search Console, and SEO tools to produce actionable recommendations.
- Comfortable presenting technical findings to non-technical stakeholders and senior clients.
- Experience working with multi-location or franchise clients and managing complex accounts.
- Familiarity with AI search trends and tools for measuring off-platform visibility.
Responsibilities
- Develop and manage SEO strategies for a portfolio of franchise and multi-location clients aligned to business goals and measurable KPIs.
- Perform comprehensive technical and content-focused SEO audits, diagnosing issues around crawlability, indexation, site architecture, metadata, schema, and authority.
- Translate complex data into clear recommendations and client-facing reports; partner with Account Managers to present insights and drive satisfaction.
- Collaborate cross-functionally with Content, Social, Product, and Account teams to deliver cohesive, scalable SEO programs.
- Monitor AI-driven search developments and advise on off-platform signals, brand presence, and evolving visibility metrics.
- Mentor and provide escalation support to Ranking Strategists, contributing to team processes and frameworks.
- Identify upsell and growth opportunities tied to organic performance and client objectives.
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent experience.
Benefits
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off
- Paid parental leave
- Paid cell phone and service
- Remote office allowance
- Professional development and training
- Incentive compensation opportunities (discretionary bonuses or commissions)
- Regular manager check-ins and career development via Lattice
Average salary estimate
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