Senior Marketing Operations Manager
About Outreach
Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.
The Role
As the Senior Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy. You will be responsible for identifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive measurable revenue impact. This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, scalable, data-driven, and customer-focused.
Location: Remote within the US
MarTech Management: Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
Technology Optimization: Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact.
Data Management: Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns
Integration: Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM.
Campaign Operations: Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes.
Campaign Design: Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns.
Process & Performance Measurement: Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting.
Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports.
Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.
Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management.
Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc).
Marketo ACE-MEBP certification is a plus.
Strong analytical skills with a track record of driving data-informed decisions and business outcomes.
Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives.
Strong understanding of marketing strategies, technologies, and industry trends.
#LI-LT1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
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