Senior Director, Growth Marketing - job 1 of 2

• Own and scale growth marketing programs across two pillars: enterprise new business pipeline generation and member engagement/retention strategies.
• Drive measurable contribution to net-new pipeline through account-based marketing programs, campaign orchestration, and sales-aligned initiatives.
• Improve deal progression, win rates, and sales cycle velocity through targeted marketing activation in priority accounts.
• Design and execute member engagement programs focused on education, retention, referrals, and ongoing participation in care journeys.
• Build scalable growth systems by replacing one-off campaigns with structured, repeatable experimentation frameworks.
• Define and optimize cross-channel strategies ensuring marketing programs are sequenced, integrated, and aligned to clear performance goals.
• Partner closely with Sales, Product, Clinical, and Analytics teams to align growth initiatives with business and patient outcomes.
• Lead a high-performing growth marketing team, establishing KPIs, operating cadence, and a culture of experimentation and accountability.
• Use data and performance insights to continuously refine, scale, or discontinue programs based on impact.
• Collaborate with Product Marketing and Brand teams to elevate messaging quality and improve conversion across journeys.

Requirements:

• 10+ years of experience in growth marketing, revenue marketing, or lifecycle marketing within B2B, B2B2C, or healthcare environments.
• Proven track record of driving measurable impact on pipeline generation, conversion, and retention outcomes.
• Strong experience operating across both enterprise-facing demand generation and consumer/member engagement programs.
• Highly analytical mindset with deep experience in experimentation, testing frameworks, and performance optimization.
• Ability to operate at both strategic and executional levels without loss of speed or quality.
• Strong cross-functional leadership skills with the ability to influence Sales, Product, and Analytics teams.
• Experience in healthcare, regulated industries, or benefits-driven environments preferred.
• Familiarity and comfort using AI tools to accelerate marketing operations, experimentation, and content development.
• Strong communication and storytelling skills with the ability to translate data into actionable strategy.
• Experience leading and scaling teams in high-growth environments.

Benefits:

• Competitive compensation: $195,000 – $225,000 annual base salary, plus performance-based bonus eligibility.
• Equity participation in a high-growth digital health company.
• 100% employer-covered healthcare, dental, and vision insurance (with partial family coverage support).
• Unlimited PTO with manager approval.
• 16 weeks paid parental leave for birthing parents and 8 weeks for non-birthing parents.
• 401(k) retirement savings plan.
• Remote-first work environment with a global, mission-driven team.
• Monthly wellness stipend.
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Opportunity to shape a foundational Revenue Marketing function in a rapidly scaling organization.