GTM Specialist
About Ivo
Ivo is an AI contract intelligence platform for enterprise legal, legal ops, and procurement teams. We help companies review contracts faster, negotiate with better data, and turn every deal into institutional knowledge. Our customers are some of the world's largest companies. We're building the team to match.
About the role
At Ivo, we believe: we're doing the best GTM work of our careers…and we haven't peaked yet!
This role owns vertical marketing for legal and procurement buyers. You'll build the campaigns, run the programs, and work directly with sales to drive pipeline in these segments. There's real momentum here. Your job is to make the most of it.
What you'll do
Own campaign and program strategy for Ivo’s core verticals, from initial concept through execution and reporting. You're not handing off, you're seeing it through.
Run multi-channel programs across paid, email, and outbound messaging. You'll know which lever to pull and when.
Partner with sales and SDRs on messaging, sequencing, and follow-up so that campaign activity actually converts.
Build vertical-specific content that speaks directly to how legal ops and procurement teams think about their work, not just what Ivo does.
Track what's working, cut what isn't, and raise the bar on everything you touch.
Who you are
A clear thinker who writes like one: You can take a complicated idea and make it sharp. Your work is precise because your thinking is precise, and you hold yourself to that standard whether or not anyone is watching.
Someone who finishes things: You don't lose steam between the idea and the execution. You follow through, sweat the details, and care about the final product as much as the concept.
Genuinely curious about your buyers: You're interested in how legal and procurement teams actually work, not just how to reach them. That curiosity shows up in better copy, sharper positioning, and programs that actually land.
Who you are not
A strategist who doesn't execute: You'll develop the campaign concept and then write the email, build the brief, and QA the landing page.
Someone who needs the path defined: If you do your best work when someone hands you a detailed brief and a clear process, this role will frustrate you. The people who thrive here are the ones who build the process.
A generalist who avoids going deep: This is a vertical role. You'll need to develop real knowledge of legal and procurement buyers over time.
Location
In-office, San Francisco
Average salary estimate
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