Director, Trade Shows

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Job Title

Director, Trade Shows

What does a successful Director, Trade Shows do at Fiserv?

As the Director, Trade Shows, you will be responsible for setting and leading Fiserv’s enterprise trade show strategy, ensuring every event investment strengthens our brand, advances priority business objectives, and delivers measurable pipeline and client engagement outcomes. This leader oversees the end-to-end trade show portfolio, from strategic selection and sponsorship architecture through onsite execution and post-show performance optimization. You will bring strong business acumen, executive presence, and operational excellence, translating stakeholder needs into high-impact booth experiences, thought leadership programming, and integrated demand generation motions that position Fiserv as a market leader.

This role reports to the Vice President, Experiential Client Programming, Global Events.

What you will do:

• Define trade show portfolio strategy aligned to Fiserv business priorities by recommending event selection, tiering, investment levels, and annual roadmaps.
• Lead sponsorship and exhibitor strategy by setting value‑based sponsorship approaches, negotiating benefits, and establishing experiential standards to maximize brand impact and ROI.
• Own booth and activation strategy by partnering cross‑functionally to design scalable, technology‑enabled engagement models that drive demos, meetings, and executive visibility.
• Direct end‑to‑end event governance through repeatable playbooks, timelines, risk management, and operating cadence to ensure consistent execution.
• Serve as senior cross‑functional lead aligning Sales, Business Units, Demand Gen, Communications, Product Marketing, and Data Governance on objectives, messaging, VIP engagement, and lead flow.
• Oversee agency, vendor, and operations management, including exhibit partners, show contractors, travel programs, hotel sub‑blocks, and onsite service models.
• Own budget stewardship and performance measurement by managing forecasts, POs, spend controls, KPIs, lead compliance, and post‑show reporting with Insights and Demand Gen.
• Lead and develop the trade show team, set standards, provide coaching, and build scalable capabilities for a future‑ready organization.

What you will need to have:

• 8+ years of experience in trade show strategy, sponsorships, and large-scale event leadership within complex stakeholder environments.
• Experience leading multi-event portfolios with measurable outcomes in pipeline influence, client engagement, brand visibility, or similar business performance metrics.
• Experience in program management for enterprise events with responsibility for multiple workstreams, timelines, budgets, and vendor coordination.
• Experience with budgeting, forecasting, purchase orders, vendor negotiations, and procurement processes in support of event or marketing investments.
• Experience with event agencies, exhibit design and production partners, show services providers, registration platforms, and lead retrieval tools.
• Equivalent combination of educational background, related work and/or military experience

What would be great to have:

• Bachelor’s degree in Business, Communications, Event Management, Marketing, or a related field
• Experience in financial services, financial technology, payments, or enterprise technology.
• Familiarity with demand generation strategy, customer relationship management systems, and marketing automation integrations.
• Professional certification such as Certified Meeting Professional (CMP), Certified in Exhibition Management (CEM), Project Management Professional (PMP), or equivalent.
• Experience building standardized playbooks, event measurement models, and governance frameworks for enterprise event programs.

How you’ll work:

• This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
• This role requires flexibility to work overtime that includes weekends and holidays.
• This role requires use of a computer and audio equipment.

Travel:

• Approximately 40-45% travel off-site.

Sponsorship:

• You must currently possess valid and unrestricted U.S. work authorization to be considered for this role. Individuals with temporary visas including, but not limited to, F-1 (OPT, CPT, STEM), H-1B, H-2, or TN, or any candidate requiring sponsorship, now or in the future, will not be considered for this role.

Benefits at Fiserv:

• Fuel Your Life program to support your physical, financial, social, and emotional well-being
• Paid holidays and generous time away policies
• No-cost mental health support through Employee Assistance Programs
• Living Proof program to recognize your peers’ extra effort with points redeemable for rewards
• Eight Employee Resource Groups to foster a collaborative culture and expand your network
• Unparalleled professional growth with training, development, and internal mobility opportunities
• Medical, dental, vision, life, and disability insurance options available from day one
• Retirement planning and discounted shares with the Employee Stock Purchase Plan
• Tuition assistance and reimbursement program
• Paid parental, caregiver, and military leave

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Salary Range

$114,000.00 - $192,000.00

These pay ranges apply to employees in New Jersey and New York. Pay ranges for employees in other states may differ.

It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.

For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity which may be delivered as a mix of cash bonus and equity awards in the Company’s sole discretion.

Thank you for considering employment with Fiserv.  Please:

• Apply using your legal name
• Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

Our commitment to Equal Opportunity:

Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law. 

If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com. Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv’s Disability Accommodation Policy for additional information.

Note to agencies:

Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate Fiserv email address.