Media Manager, Higher Education & Healthcare
Skills
- Proven media relations and pitching experience, including trade and industry press
- Excellent writing, editing, and storytelling skills
- Strong interpersonal and cross-functional collaboration ability
- Ability to prioritize and manage multiple deadlines with a sense of urgency
- Familiarity integrating earned, owned, and social media tactics
- Project and stakeholder management skills, including managing senior contributors
Responsibilities
- Develop and execute a disciplined media relations plan and calendar for Healthcare and Higher Education sectors
- Research, write, proofread, and edit press releases, bylines, media pitches, and thought leadership content
- Build and maintain relationships with trade, consumer, news, and digital media contacts and key influencers
- Collaborate with sector marketing leaders, design teams, and SMEs to identify story opportunities and craft messaging
- Coordinate cross-channel promotion of earned media with digital and social teams
- Establish KPIs and measure/report media outcomes and campaign impact
- Champion brand voice, standards, and style across all communications
- Identify cross-sector media opportunities and work with peer media managers to amplify coverage
Education
- Bachelor's degree in integrated marketing communications, public relations, journalism, or related field (required)
Benefits
- Medical, dental, and vision coverage
- Disability and wellness programs
- Flexible spending accounts and paid holidays
- Paid time off and flexible work Fridays (four-day in-office model)
- 401(k) plan and employee stock ownership
- Bonus opportunities
Average salary estimate
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