Senior Associate, Brand Content

Who Are We?  

Carat Content was invented to help brands reach and deepen their connections with consumers in a world where the points of connection, engagement and transaction are converging around content.  With a specialty in combining the art of storytelling with media science and research, our goal is to deliver meaningful and relevant branded content solutions that deepen consumer identification and brand loyalty.  By sitting within the Dentsu Aegis Network and partnering with the Carat Media Strategy, Planning, Investment and Insights teams, Carat Content maximizes, and leverages brand spending and communications media led content with publishers or creators through the lens of a content-first strategy.  

Position Summary 

Carat Content is looking for a Senior Associate to work on the Procter & Gamble (P&G) line of business; providing the key supporting role in the development of audience first, insight led, storytelling opportunities in support of the broader team and key marketplace vendors on behalf of category and brand remits​. The Senior Associate will partner closely with their more senior team members on all content related projects including developing and executing a brand content strategy, cultivating new content opportunities, and managing and creating never been done before entertainment relationships for P&G.  The senior associate will provide day to day support in fostering and growing relationships with clients, agency partners and external vendors to drive the vision and business forward. This position is an integral role in providing creative insight, strategic and organizational insight to P&G’s continued innovation and expansion across all brand entertainment and content initiatives. 

They should embody:  

• Strong organizational skills 

• Exceptional attention to detail 

• Ability to manage a diverse project load 

• A creative problem-solver with strong oral and written communication skills  

• A creative/strategic thinker with the ability to generate and build on ideas 

Key Areas of Responsibility 

• Support and collaborate with team members to help serve category and client content needs 

• Supports in regular communication of key information and reporting to client team and stakeholders as directed by senior managers 

• Provides market reporting and analysis across competitors, consumer and culture​ 

• Helps with gathering data for insight interpretation and provides input into consideration sets​ 

• Helps distribute RFPs to partners and coordinates responses, communicates progress and participates in idea sessions​ 

• Works with senior managers to provide input into content scorecard ​and assist with client facing materials and project manage activation  

• Assists more senior team members with upkeep of key status documents 

• Supports NDA Compliance​  

• Collaborates internally and with media partners to ensure key team initiatives and marketplace discovery are upkept in a timely, organized fashion 

• Assists curating Carat Content newsletter and distributing to broader P&G team 

Required Qualifications & Skills 

• 1-3 years of professional experience in branded content, advertising or a related field 

• Ability to manage multiple projects simultaneously while being timeline and deadline oriented 

• Ability to communicate information effectively and confidently in both verbal and written formats  

• Shows entrepreneurial spirit and is team-oriented 

• Negotiation and conflict management skills 

• Ability to show flexibility and a curious, creative/quick thinker 

• Candidate must employ the highest levels of professionalism and articulation 

• Software/Program Proficiency:  Microsoft Office, PowerPoint, Excel, Outlook, all Social media platforms 

Company Description  

Carat is among the world’s top media agencies with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.  

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Carat is an agency of Dentsu.