Senior Outreach Manager

ABOUT THE CAMPAIGN FINANCE BOARD

The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation.

We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote. We publish the citywide Voter Guide, which delivers information about candidates directly to voters’ doors. Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests. And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government.

We believe that when every New Yorker is empowered to participate meaningfully in elections, candidates will better reflect the communities they serve, elected leaders will be more accountable to the public, and New Yorkers will have a democracy they can truly trust.

ABOUT THE DEPARTMENT

The Public Affairs division promotes the agency’s key role in equipping all candidates and voters to power a fairer and more open democracy in New York City. We engage New Yorkers, inform them about elections, and boost their civic participation in the democratic process. Within Public Affairs, the Partnerships and Outreach unit works to build partnerships across the city to disseminate voting information, deliver accessible voter education, and conduct direct to voter outreach. The intention of this team’s work is to create pathways for all New Yorkers to gain trustworthy and accessible information and education around voting and democracy. Only then can we authentically increase civic participation and mobilize our communities beyond just voting.

JOB DESCRIPTION

NYC Votes is an initiative of the New York City Campaign Finance Board (CFB), a nonpartisan, independent agency, that aims to inform New Yorkers about elections and boost their civic participation in the democratic process. We are seeking a Senior Outreach Manager to join our team. The Senior Outreach Manager will report to the Director of Partnerships and Outreach and will supervise the Field Coordinator, Outreach Coordinator, and other staff as the department grows. The work of this team supports the CFB’s Charter mandate to increase participation of underrepresented voters in NYC elections, ensuring that all New Yorkers have the information and resources they need to participate in city, state, and federal elections and feel equipped and motivated to vote, no matter what barriers they may face.

Under our NYC Votes initiative, you would supervise direct voter engagement efforts in neighborhoods and with groups of voters who have historically had lower participation, often due to structural barriers. These efforts can include voter registration drives, community events, partnerships with local organizations and institutions to distribute voting information, door-to-door and site-based canvassing, texting, and other related activities. In addition, the outreach efforts you’re leading may also highlight the benefits of the Matching Funds program, increasing awareness of the work that the CFB does under its other major Charter Mandate and how the agency’s work helps strengthen democracy in NYC.

On the Outreach Team, your role will be to design and execute multi-modal outreach plans for all NYC elections, typically rolling out three to six months ahead of each election. These plans will be created in close collaboration with the Director of Partnerships and Outreach, ensuring they remain aligned with the larger unit and division strategic priorities. The Senior Outreach Manager will also serve as a key point person on cross-unit projects with other internal teams in Public Affairs. As a supervisor, you’ll work with the other members of the unit to ensure plans accurately reflect realities on the ground and support the successful day-to-day execution of the activities and relationship management needed to reach unit goals and objectives.

Responsibilities include but are not limited to:


Staff Management

- Supervise and support the Field Coordinator and Outreach Coordinator, and other Outreach staff, as the team grows.

- Set standards and goals that ensure ongoing Outreach team projects and tasks support the overall goals and priorities of the Public Affairs division and the larger agency.

- Develop and execute inter-unit projects in accordance with the agency's overall priorities within and across supervised units.

- Ensure the unit has the resources necessary to meet the agency’s business needs.

- Handle day-to-day management issues as needed and participate in the unit’s hiring processes.


Direct Voter Outreach Campaigns

- Create outreach campaigns that have measurable, relevant, and realistic goals and generate data that can be tracked and analyzed.

- Create direct voter outreach plans and campaigns that incorporate a variety of outreach methods and target our priority neighborhoods and groups of voters.

- Determine the target universe for GOTV outreach methods that involve voter lists, selecting the appropriate contact methods, and ensuring volunteer support to achieve voter contact goals.

- Develop and manage workflows for triaging voter inquiries generated from our multi-channel outreach campaigns and protecting agency reputation by ensuring voters receive timely and relevant responses.

- Liaise with Data Science and Evaluation team to analyze internal data and outcomes and incorporate findings to drive decisions on future voter contact initiatives.

- Collaborate with Product Management and Operations, and Marketing Digital Communications staff to ensure the Outreach team is adequately equipped with the right materials, equipment, and branded assets to hold successful outreach activities.


Volunteer and Partner Relationship Management

- Identify new opportunities for the CFB to expand its outreach capacity through strategic community partnerships and successful development of new and existing volunteer engagement.

- Manage the growth, development, and deployment of our volunteer programs, trainings, and events within the Outreach team.

- Create opportunities for NYC Votes partners to get involved in NYC Votes-driven outreach initiatives, including collaboration with a broader network of partner organizations from priority areas and other strategic initiatives.

- Ensure all volunteers and community partners are adhering to CFB policies and organizational standards when participating in NYC Votes events.


Data Management

- Work with the Director of Partnership and Outreach and relevant agency staff, particularly the Data team, to identify relevant and appropriate metrics, and to build and maintain processes that ensure data tracking and collection meets a consistently high standard for completeness and accuracy.

- Update and monitor data systems to measure, track, and evaluate the work of the Outreach team.

- Ensure Outreach data and dashboards are up to date and accurate.

- Establish and maintain regular communication of Outreach team metrics.


ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs)

We're seeking individuals eager to make an impact, even if they don't tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.


Knowledge

- Knowledge of and experience with community outreach and engagement, especially in CFB’s identified priority neighborhoods and/or groups

- Knowledge of and experience managing teams- and growing teams- towards larger organizational goals

- Knowledge of diverse and impactful community engagement strategies

- Demonstration of prior voting and election participation and basic understanding of voting and civic participation


Skills

- At least five to seven years of experience in community engagement and outreach required

- Direct experience managing full-time staff members, and coaching them towards growth and success

- Experience leading community engagement and outreach efforts across diverse communities

- Expertise designing and managing metrics-driven campaigns, setting relevant goals, and measuring successes and areas for improvement

- Experience planning, organizing and leading a variety of in-person public events

- Direct experience with volunteer recruitment, training, and management

- Experience merging digital and in-person outreach methods, or incorporating digital assets into in-person outreach

- Strong written + verbal communication skills, internally and externally

- Computer skills: Microsoft suite (Word, Excel, PowerPoint, SharePoint), Teams, and Salesforce


Abilities

- Ability to respond with care, cultural competence, and professionalism to New Yorkers asking for information about voting and related topics

- Ability to analyze and act on basic voter data and outreach metrics to inform short and long-term goals

- Ability to collaborate with internal and external stakeholders representing diverse viewpoints and functions

- Ability to build trust across teams

- Ability to recognize emotional cues and adjust leadership approach.

- Ethical judgement in decision-making and leadership behavior

- Sense of accountability for team outcomes and impacts

- Ability to manage projects and initiatives lasting months, involving internal and external stakeholders representing diverse viewpoints and functions


Other/Preferred Qualifications

- Previous experience with elections and voting work preferred, especially in NYC

- Has led city-wide or otherwise large-scale public engagement campaigns for voting and election work, preferably in NYC

- Understanding of voter universe creation and voter targeting, as it relates to non-partisan voter engagement and mobilization

- Experience with implementation end of “experiential marketing” methods and other forms of engaging the public creatively

- Strong grasp of voter data management and contact tools

- Language (strongly preferred): Proficient in one or more of NYC Votes covered languages

ANALYST CFB AL 2&3 ONLY - 0660A

A bachelor’s degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

A four-year high school diploma or its educational equivalent and five years of experience as described in “1” above; or

Education and/or experience equivalent to “1” above.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.