Content Strategist / Branded Content Editor
Bustle Digital Group (BDG) is seeking a talented Content Strategist / Branded Content Editor with experience in beauty, wellness, health, pharma, and/or personal care to join our team on a maternity leave cover. In this role, you’ll collaborate closely with creatives and strategists to develop and execute world-class branded campaigns that resonate with BDG’s audience. This is a unique opportunity to partner with a range of leading advertisers while both ideating and pitching culturally relevant concepts and bringing them to life across written and social content within BDG’s portfolio of sites.
About The Role:
The Content Strategist / Branded Content Editor will own branded content campaigns from pitch through execution. Together with marketers, designers, project managers, and more, you’ll connect each of BDG’s brands with advertiser objectives, ensuring all article, social, and newsletter content remains on-strategy, on-brand, and always premium in quality — particularly within the beauty, wellness, health, pharma, and personal care spaces.
You will have a firm grasp on each BDG brand’s editorial voice and be able to collaborate with key players to brainstorm creative concepts and turn them into a reality. For you, no task is too big or too small, whether you’re drawing inspiration from what’s currently trending for a client pitch, assigning and editing articles to align with a promotional campaign, or working with mega-influencers to creatively direct branded Instagram Reels and TikToks.
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Oversee branded content campaigns from start to finish with minimal oversight
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Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs
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Lead content discussions on client kick-off calls
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Write and edit copy for articles, email newsletters, and social captions
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Pitch influencer-led social content and develop creative briefs for talent
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Partner with Design team to oversee the creation of visual assets
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Collaborate with Client Experience team to ensure campaigns meet expectations
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Build out creative timelines, staying on top of deadlines for multiple projects at once
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Occasionally provide an editorial perspective on branded photo and video shoots
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Continually build upon BDG’s evolving best practices for branded content
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Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings
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5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand
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Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas
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A demonstrated ability to conceptualize, write, and edit content for social & on-site
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A portfolio or links to past content is a must!
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A passion for digital advertising at BDG and beyond
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A positive, team-oriented attitude and strong interpersonal skills
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A proven ability to juggle multiple initiatives at once, without missing deadlines
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An enthusiasm for BDG’s mission and the energy to work at a fast-paced company
Additional details:
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This is a hybrid, freelance maternity leave cover role based in NYC
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This role would require candidates to work 30 hours per week
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The hourly rate for this position is $70/hour
Average salary estimate
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